Ludovic "Ludo" Cazeba is a French fine art photographer with 20+ years experience spanning commercial campaigns, gallery exhibitions, and humanitarian documentation.

Commercial Background (2000-2015):

• Harper's Bazaar Thailand — Fashion & luxury campaigns

• Wallpaper Magazine — Architectural photography

• Ogilvy & Mather — Brand strategy & visual campaigns

• Philippe Starck — Product photography & brand collaborations

Gallery Representation:

• Eckart Gallery (Amsterdam/Rotterdam, Netherlands)

• GRK Gallery (Paris, France)

Selected Exhibitions:

• Art Monaco 2013 — Contemporary Photography, Monaco

• Miami River Art Fair 2012 — Fine Art Photography, Miami

• Photo Art Asia 2008-2010 — Documentary Photography, Central World Bangkok

Ongoing Photographic Projects (2018-Present):

Since 2018, Cazeba has worked as a freelance web designer while developing multiple photographic series exploring different documentary approaches:

- Urban America Series — Miami, New York, Santa Monica street photography documenting contemporary American culture

- Iceland Landscapes — Large-format nature photography exploring light, isolation, and environmental change

- Japan Street Photography — Candid documentation of few cities including Tokyo, Kyoto, Osaka, Aomori… Urban life and cultural contrasts

- Additional Series in Development — Various documentary projects exploring social transformation and cultural preservation

This parallel work informs his approach to AFTERGLOW VEGAS — understanding that documentary photography requires both immediate observation (street photography) and patient research (landscape, archival work).

Complete Portfolio: www.ludocazeba.com

Cazeba operates on a social impact business model — using commercial photography skills to fund projects addressing systemic injustices. This approach transforms art from commodity into catalyst for change.

H.O.P.E. — Happiness, Optimism, Pragmatism, Enthusiasm (2007, relaunched 2027)

In 2007, Cazeba photographed Cambodian children in villages, orphanages, and hospitals—portraits celebrating resilience that received Honorable Mention at the International Photo Awards. The project was intended as a fundraising calendar, but the concept was appropriated by another agency before it could be realized.

Twenty years later, Cazeba will relaunch H.O.P.E. with new partners to finally fulfill the original vision: a photographic exhibition and limited edition series, with 100% of proceeds funding orphanages, hospitals, and dental care programs with student volunteers in Cambodia.

“These images carry the same powerful emotion as in 2007. In 2027, they will finally find their full social purpose.”

— Ludovic Cazeba

Report and Humanitarian Project in Cambodia

www.ludocazeba.com/h-o-p-e

Photo Art Asia (2008)

Fundraising exhibitions in Bangkok supporting HIV-positive children and orphanages. The project raised over $50,000 through print sales and donor events, with 100% of proceeds supporting children's education and healthcare.

www.ludocazeba.com/photoart-asia

S.C.A.D — Soi Dog Care for Animal in Distress (2009)

Creative direction and fundraising campaign for animal welfare organization in Bangkok, commissioned by Ogilvy Action and sponsored by Nestlé Purina.

Cazeba directed the production of 13 original artworks featuring Thai celebrities (including actress Sikanya Saktidej Bhanubandh, model Sirinya "Cindy" Bishop, and Miss Universe 2005 Nathalie Glebova) photographed with rescue animals available for adoption. The bohemian, artistic style transformed traditional charity photography into gallery-worthy fine art.

The project included:

- Calendar production (hundreds sold)

- Gallery exhibition with auction of 13 original artworks

- 100% of proceeds donated to S.C.A.D for animal rescue operations

- Nestlé Purina funded technical production; Ogilvy Action provided project management

The campaign successfully merged commercial photography expertise with social impact, proving that high-aesthetic creativity drives stronger fundraising results than traditional charity appeals.

www.ludocazeba.com/s-c-a-d

Say Stop (2023-Present)

An anti-domestic violence initiative developed in partnership with Pamela Zabela and the NO MORE Foundation (affiliated with the United Nations).

Phase 1 (2023-2025) — Digital Infrastructure:

- say-stop.org platform: Web platform integrating NO MORE Foundation directory connecting abuse survivors to resources worldwide

- Mobile app integration: Partnership with external applications like app-elles for emergency help accessible in under 3 minutes

- NO MORE Foundation collaboration: Integration of UN-affiliated organization's comprehensive resource database

- Conceptual visual production: Photography series documenting Princess and characters from famous tales as a victims and survivor.

Phase 2 (2026-2027) — Street Art Exhibition:

- International street art exhibition planned for public awareness campaign

- Visual communication transforming statistics into human stories

- Public art installations in partnership with cities and cultural institutions

- Goal: Break silence around domestic violence through accessible public art

The project addresses a critical gap: traditional resources are fragmented and difficult to access during crisis. Say Stop's digital-first approach ensures immediate help availability while preparing long-term awareness campaigns through art.

Iconic Women - Books and Transmedia project (2024-Present)

A 218+ profile documentary series celebrating overlooked women pioneers across generations — from civil rights activists to scientists, entrepreneurs to artists. The project aims to correct historical erasure by documenting women whose contributions were minimized or forgotten.

Cazeba operates on a social impact business model: from the project's inception in 2015, the vision was to create a partnership where fine art photography sales directly support cultural preservation.

The AFTERGLOW VEGAS Model:

• 10-15% of print sales will support The Neon Museum's preservation mission

• Revenue supports restoration of endangered neon signs and educational programs

• Collectors become conservation partners — purchasing art that preserves heritage

• This model aligns with the Museum's core mission: "Restore. Reclaim. Remember."

Why This Matters: Traditional museum photography licensing extracts value from collections. This model returns value — transforming commercial success into preservation funding. Every limited edition print sold becomes a micro-donation to neon heritage conservation.

The partnership structure (pending finalization) includes:

• Co-signed certificates of authenticity with The Neon Museum

• Museum co-branding on limited editions

• Exclusive access for museum donors and supporters

• Educational programming using the research documentation

This isn't charity — it's a sustainable partnership model where fine art, commerce, and preservation align.

Past Gallery Representation:

• Eckart Gallery (Amsterdam/Rotterdam, Netherlands)

• GRK Gallery (Paris, France)

Selected Exhibitions:

• Art Monaco 2013 — Contemporary Photography, Monaco

• Miami River Art Fair 2012 — Fine Art Photography, Miami, USA

• Photo Art Asia 2008 — Documentary Photography, Central World Bangkok, Thailand

Target Gallery Representation (2026):

Paris:

• Galerie VU' (documentary photography focus)

• Polka Gallery (contemporary documentary)

• Galerie Delpire (photojournalism heritage)

London:

• The Photographers' Gallery (contemporary documentary)

• Michael Hoppen Gallery (fine art photography)

New York:

• Howard Greenberg Gallery (documentary tradition)

• Yossi Milo Gallery (contemporary photography)

Los Angeles:

• Craig Krull Gallery (California/Western photography)

• Rose Gallery (contemporary fine art)

Academic Legitimacy

• Following Denise Scott Brown and Robert Venturi's groundbreaking 1972 study Learning from Las Vegas, Cazeba's work legitimizes commercial vernacular architecture as museum-worthy cultural artifact.

Documentary Tradition

• Positioned alongside Walker Evans (Depression-era vernacular), Dorothea Lange (social documentary), and Ed Ruscha (gasoline stations, commercial signage)—photographers who elevated overlooked American landscapes and infrastructure.

Social Impact Focus

• Every photograph documents untold stories: civil rights history (Moulin Rouge Agreement 1960, Don Barden 2001), women pioneers (Betty Willis, Ann Meyers, Grace Silver), endangered craftsmanship (neon artisans, hand-bent glass techniques), and immigrant entrepreneurship.

Target Institutions

• Smithsonian NMAAHC (National Museum of African American History and Culture)

• SFMOMA (San Francisco Museum of Modern Art)

• Getty Museum (California/Western American photography)

• Centre Pompidou — Cabinet de la Photographie (French perspective on American culture)

• Nevada Museum of Art (regional heritage documentation)

The November 2025 research phase transformed AFTERGLOW VEGAS from fine art photography into museum-quality cultural documentation. This intensive process combined traditional archival research with AI-assisted verification and narrative frameworks:

Archival Research:

• UNLV Special Collections — Martin Stern Jr. architectural records, Las Vegas News Bureau photographs, casino promotional materials

• Nevada Historical Society — Gaming industry documentation, immigrant business records

• Neon Museum Archives — Restoration documentation, oral histories, designer records

• Las Vegas Review-Journal — Historical news coverage (1950s-2000s)

AI-Assisted Cross-Reference:

• Cazeba has worked with AI tools since mid-2024, developing expertise in using Claude.ai and Perplexity AI for research verification and narrative development. This 18-month experience with AI-assisted workflows enabled the November 2025 intensive research phase:

• Claude.ai — Cross-referencing sources, identifying contradictions, uncovering overlooked connections (e.g., linking Don Barden to civil rights timeline, discovering Grace Silver's erasure)

• Perplexity AI — Fact-checking dates, verifying designer attributions, finding academic citations

• Methodology: Every claim verified with minimum 2 independent sources; AI flagged inconsistencies for human review

• This combination of traditional archival research and AI-assisted verification ensures both historical accuracy and discovery of overlooked narratives.

Narrative Frameworks (Pip Decks):

• Storyteller Tactics — Structuring each sign's story for maximum emotional impact while maintaining historical accuracy

• Brand Tactics — Positioning project for museum legitimacy vs. commercial nostalgia

• Outcome: Each of 9 signs now has comprehensive research report (8-12 pages) with sources, social impact angles, and curator positioning

What This Process Revealed: Stories that commercial photography and tourism marketing erased:

• Don Barden as first Black casino owner (2001) — virtually unknown outside business publications

• Grace Silver as Stardust designer — name absent from most neon histories

• Ann Meyers as Holocaust survivor/first woman owner — overshadowed by male casino legends

• Moulin Rouge civil rights legacy — reduced to "first integrated casino" without context

The research doesn't just add context to photographs — it recovers erased history.